Facebook for Business
RebrandedMenlo Park, California, United States · Founded 2007
10001+ employees · META
Sourced & current · updated Jun 23, 2026Website
Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audience Network.
Where they sit
Stack tier: Extended Ecosystem (D)
Demand Side Platform (DSP)E-commerce MarketingMarketing PlatformCustomer AcquisitionPerformance Marketing
One of the two dominant global digital advertising platforms alongside Google, commanding a significant share of global social and mobile ad spend.
Ownership
Parent: Meta Platforms