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European Unified ID (EUID)
London, England, United Kingdom · Founded 2022
Sourced & current · updated Sep 28, 2026
European counterpart to Unified ID 2.0, a consented, email-based advertising identifier.
Where they sit
Identity ResolutionPrivacy-First Advertising
Leading consent-based, email-derived identity solution for GDPR-compliant programmatic advertising in Europe, backed by The Trade Desk
Ownership
Parent: The Trade Desk