Eloqua

Acquired

Redwood City, California, United States · Founded 1999

1001-5000 employees · Acquired by Oracle for ~$871M in 2012

Sourced & current · updated Aug 10, 2026

Eloqua is Oracle's B2B marketing automation platform, enabling enterprise marketers to orchestrate complex, data-driven campaigns across multiple channels.

Where they sit

Stack tier: Infrastructure & Data (B)

Attribution & AnalyticsMarketing PlatformMarketing Automation

Premium enterprise B2B marketing automation platform under Oracle's Marketing Cloud umbrella, competing at the top of the market alongside Adobe Marketo and Salesforce Pardot.

Ownership

Parent: Oracle

Recent moves

Oracle acquires Eloqua for $871MVerified · 4✓Dec 20, 2012 · $871M