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Eloqua
AcquiredRedwood City, California, United States · Founded 1999
1001-5000 employees · Acquired by Oracle for ~$871M in 2012
Sourced & current · updated Jun 29, 2026
Eloqua is Oracle's B2B marketing automation platform, enabling enterprise marketers to orchestrate complex, data-driven campaigns across multiple channels.
Where they sit
Attribution & AnalyticsMarketing PlatformMarketing Automation
Premium enterprise B2B marketing automation platform under Oracle's Marketing Cloud umbrella, competing at the top of the market alongside Adobe Marketo and Salesforce Pardot.
Ownership
Parent: Oracle