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E.l.f. Brands
Oakland, California, United States · Founded 2004
1001-5000 employees · ELF
Sourced & current · updated Oct 26, 2026
e.l.f. Beauty is a mass-market cosmetics brand known for affordable, cruelty-free makeup and skincare — and one of the most marketing-savvy beauty companies in the U.S., renowned for viral social media campaigns and influencer-driven growth.
Where they sit
Influencer MarketingE-commerce Marketing
Top-three mass-market cosmetics brand in the U.S. by market share, known for aggressive digital marketing and rapid growth