DV360

Leading enterprise DSP with significant market share in programmatic advertising

Display & Video 360 (DV360) is Google's enterprise-level demand-side platform (DSP) that enables advertisers and agencies to plan, execute, and measure digital advertising campaigns across display, video, audio, and connected TV inventory. As part of Google Marketing Platform, DV360 provides programmatic access to Google's extensive advertising inventory and third-party exchanges, offering sophisticated audience targeting, real-time bidding, and cross-channel campaign management capabilities. The platform evolved from Google's acquisition of DoubleClick and the subsequent integration of DoubleClick Bid Manager. DV360 is positioned as one of the leading enterprise DSPs in the programmatic advertising ecosystem, competing directly with platforms like The Trade Desk and Amazon's DSP. It serves large advertisers, agencies, and trading desks with advanced features including custom algorithms, first-party data integration, and seamless connectivity with Google's measurement and analytics tools. The platform's integration with YouTube, Google Display Network, and Google's data and AI capabilities gives it a significant competitive advantage in the market.