DigiTrust

Defunct

New York, New York, United States · Founded 2016

1-10 employees · consortium-funded

Sourced & current · updated May 11, 20260 of 4 facts verifiedWebsite

DigiTrust was an IAB Tech Lab initiative that provided a standardized, privacy-focused user identity solution for digital advertising, aiming to reduce reliance on third-party cookies.

Where they sit

Stack tier: Infrastructure & Data (B)

Identity ResolutionPrivacy TechnologyPrivacy-First Advertising

A neutral, non-profit industry initiative within the IAB Tech Lab ecosystem focused on standardizing digital identity for programmatic advertising

Ownership

Parent: IAB Tech Lab