Craft Worldwide

Global creative production and content adaptation network operating within McCann Worldgroup, serving major multinational brands with scaled content delivery

Craft Worldwide is a global creative production and content agency that operates as a specialist network focused on the adaptation, localization, and production of advertising and marketing content at scale. Founded as part of the McCann Worldgroup network, Craft serves as the production and content arm that enables global brands to efficiently deploy campaigns across multiple markets, languages, and media channels. The agency combines creative expertise with production capabilities to ensure brand consistency while allowing for local market relevance. Craft Worldwide's core offering centers on transcreation, content adaptation, digital production, and integrated campaign delivery. The agency works closely with creative agencies and brand clients to take master creative assets and adapt them for regional and local markets, managing everything from copy localization to full audiovisual production. This positions Craft as a critical infrastructure layer in the global advertising supply chain, particularly for large multinational advertisers with complex multi-market needs. As part of McCann Worldgroup (itself a subsidiary of Interpublic Group, or IPG), Craft benefits from deep integration with one of the world's largest advertising holding companies. This gives it access to a vast global footprint, enterprise-level client relationships, and cross-agency collaboration opportunities. Craft competes in the growing content production and localization space alongside both agency-owned production units and independent content studios.