Comscore Activation

Reston, Virginia, United States · Founded 2006

1001-5000 employees

Sourced & current · updated May 11, 2026Website

Comscore Activation (formerly Proximic) is a contextual intelligence and activation platform that enables advertisers to target audiences based on content context rather than cookies. The platform uses AI to analyze page content and deliver contextually relevant ads in a privacy-compliant manner.

Where they sit

Stack tier: Ecosystem Services (A)

Contextual Advertising

Leading contextual intelligence provider within the Comscore measurement ecosystem

Ownership

Parent: comScore