Comscore Activation
Reston, Virginia, United States · Founded 2000
1001-5000 employees · SCOR
Sourced & current · updated Jun 29, 2026Website
Comscore Activation (formerly Proximic) is a contextual intelligence and activation platform that enables advertisers to target audiences based on content context rather than cookies. The platform uses AI to analyze page content and deliver contextually relevant ads in a privacy-compliant manner.
Where they sit
Stack tier: Ecosystem Services (A)
Contextual Advertising
A leading contextual intelligence platform for programmatic advertising, leveraging Comscore's measurement heritage to offer cookie-free targeting at scale
Ownership
Parent: comScore