Citrus Ad

Leading retail media technology provider for grocers and retailers globally

Citrus Ad is a retail media technology platform that helps retailers and grocers monetize their digital properties by enabling brands and suppliers to advertise directly on retailer websites and apps. The company provides a self-service platform for sponsored product listings, display advertising, and other retail media formats that appear during the online shopping experience. Founded in Australia, Citrus Ad has expanded globally and works with major retailers to create new revenue streams while helping brands reach high-intent shoppers at the point of purchase. The platform operates as a SaaS solution that integrates with retailers' existing e-commerce infrastructure, allowing them to launch retail media networks without significant technical overhead. Citrus Ad's technology enables retailers to offer advertising inventory to their supplier base, creating a marketplace where brands can bid on prominent placement for their products. The company has positioned itself as a key player in the rapidly growing retail media sector, which has become one of the fastest-growing segments in digital advertising. Citrus Ad was acquired by Publicis Groupe in 2021, integrating the technology into Publicis' broader commerce and retail media capabilities. This acquisition reflected the strategic importance of retail media in the advertising ecosystem and provided Citrus Ad with additional resources to scale its operations globally.