Citrus Ad

Leading retail media technology provider for grocers and retailers before acquisition by Publicis Groupe

Citrus Ad was a retail media technology platform founded in 2017 that specialized in helping grocery retailers and e-commerce companies monetize their digital properties through onsite advertising. The company provided a self-service platform that allowed CPG brands to purchase sponsored product placements and display advertising directly on retailer websites and apps. Citrus Ad positioned itself as a white-label solution that enabled retailers to build their own retail media networks, competing with Amazon's advertising business by giving traditional retailers the technology to capture advertising dollars from their supplier brands. The platform gained significant traction in the retail media space, partnering with major grocery chains and retailers globally to help them launch and scale their retail media operations. Citrus Ad's technology allowed retailers to offer sponsored search results, display banners, and other advertising formats while maintaining control over their customer experience and data. The company operated offices in multiple countries and served clients across North America, Europe, and Asia-Pacific. In 2022, Citrus Ad was acquired by Publicis Groupe and integrated into Publicis's commerce and retail media capabilities. The acquisition was part of Publicis's strategy to strengthen its position in the rapidly growing retail media sector. Following the acquisition, Citrus Ad's technology and team were absorbed into Publicis Commerce, with the Citrus Ad brand eventually being phased out as its capabilities were integrated into Publicis's broader commerce offerings.