Chango

Defunct

Toronto, Ontario, Canada · Founded 2008

51-200 employees · $27M

Sourced & current · updated Jul 13, 2026

Chango was a pioneering search retargeting and programmatic advertising platform that used search intent data to deliver highly targeted display ads before being acquired by Rubicon Project in 2014.

Where they sit

Stack tier: Marketing Technology (C)

Contextual AdvertisingDemand Side Platform (DSP)Programmatic Platform

Pioneer and recognized leader in search retargeting and intent-based programmatic display advertising

Ownership

Parent: Rubicon Project