Cargo

Pioneer in rideshare vehicle advertising and commerce

Cargo was an innovative AdTech company that created a unique advertising channel by transforming rideshare vehicles into retail and advertising spaces. The company provided drivers with boxes containing snacks, beauty products, and other consumer goods that passengers could purchase during their rides, while also delivering branded advertising experiences. Cargo's platform connected brands with captive audiences in rideshare vehicles, offering a novel out-of-home advertising solution. The company partnered with major rideshare platforms and worked with prominent consumer brands to create in-car commerce and advertising experiences. Cargo's model provided additional income streams for rideshare drivers while giving brands access to engaged consumers in a unique environment. The platform combined physical product sampling, digital engagement through QR codes and mobile interactions, and data-driven insights about consumer behavior. Cargo ceased operations in 2020, shutting down its services as the COVID-19 pandemic severely impacted rideshare activity and in-car advertising opportunities. The company had raised significant venture funding and established partnerships with major brands before its closure.