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C3 Metrics
AcquiredPortsmouth, New Hampshire, USA · Founded 2010
11-50 employees · acquired
C3 Metrics was a multi-touch attribution (MTA) platform that helped enterprise advertisers measure the true impact of every advertising touchpoint across channels.
Where they sit
Stack tier: Infrastructure & Data (B)
Attribution & AnalyticsMarketing Analytics
Premium enterprise multi-touch attribution vendor with differentiated TV attribution capabilities, acquired by FreeWheel (Comcast) in 2021
Ownership
Parent: FreeWheel