Bing

Redmond, Washington, United States · Founded 2009

10001+ employees · MSFT

Sourced & current · updated Jul 13, 2026

Microsoft's search engine and second-largest search advertising platform, offering robust paid search and audience targeting capabilities to advertisers worldwide.

Where they sit

Demand Side Platform (DSP)PPC ManagementPerformance Marketing

Second-largest search advertising platform globally, commanding approximately 3-6% of global search market share and serving as the primary alternative to Google Ads for paid search advertisers.

Ownership

Parent: Microsoft