Best Buy Co., Inc.
Richfield, Minnesota, United States · Founded 1966
10001+ employees · BBY
Sourced & current · updated Jun 25, 2026Website
Best Buy is an American multinational consumer-electronics retailer (founded 1966). Its retail media network, Best Buy Ads (2022), reaches first-party electronics shoppers via on-site sponsored/display, the self-service My Ads platform, in-store, and off-site.
Where they sit
Stack tier: Marketing Technology (C)
Leading consumer electronics retail media network; mid-tier RMN by scale but category leader in electronics and appliances advertising
Ownership
Subsidiaries