A
AT&T Inc.
Dallas, Texas, United States · Founded 1983
10001+ employees · T
AT&T Inc. is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and media assets to offer a range of advertising-related products and services. As the former parent company of the Xandr advertising platform, AT&T has deep expertise in data-driven, targeted advertising solutions. Xandr, which was recently acquired by Microsoft, provided AT&T with a sophisticated programmatic advertising exchange and advanced audience targeting capabilities. Addit...
Where they sit
Stack tier: Extended Ecosystem (D)
Connected TV PlatformLocation-Based AdvertisingMobile Marketing
Major telecommunications provider with scaled-back AdTech operations following Xandr divestiture
Ownership
Subsidiaries