Apple Search Ads

Rebranded

Cupertino, California, United States · Founded 2016

10001+ employees · AAPL

Sourced & current · updated Oct 5, 2026Website

Apple Search Ads, now rebranded as Apple Ads, was Apple's native App Store advertising platform that evolved from a single-placement search tool into a multifaceted marketing ecosystem for iOS app marketers.

Where they sit

Stack tier: Core Platforms (S)

Mobile Ad PlatformCustomer AcquisitionMobile Marketing

The sole native advertising platform within the Apple App Store, commanding a dominant position in iOS app user acquisition with no direct competitor for on-platform App Store inventory

Ownership

Parent: Apple Inc.

Competitors