Apple Search Ads
RebrandedWalled gardenCupertino, California, United States · Founded 2016
1001-5000 employees · AAPL
Sourced & current · updated Aug 16, 2026Website
Apple's advertising platform that enables app developers to promote their apps through paid search placements in the App Store across Apple devices.
Where they sit
Stack tier: Core Platforms (S)
Mobile Ad PlatformCustomer AcquisitionMobile Marketing
Dominant platform for App Store user acquisition and the leading native mobile search ad network within the Apple ecosystem
Ownership
Parent: Apple Inc.