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Apple Search Ads
Rebranded🏰 Walled gardenCupertino, California, United States · Founded 2016
10000+ employees · AAPL
Apple's advertising platform that enables app developers to promote their apps through paid search placements in the App Store across Apple devices.
Where they sit
Stack tier: Core Platforms (S)
Mobile Ad PlatformCustomer AcquisitionMobile Marketing
Dominant first-party advertising platform within the Apple App Store ecosystem, with growing presence across Apple's broader media properties
Ownership
Parent: Apple Inc.