Apple Search Ads
RebrandedWalled gardenCupertino, California, United States · Founded 2016
10001+ employees · AAPL
Sourced & current · updated Jul 16, 2026Website
Apple's advertising platform that enables app developers to promote their apps through paid search placements in the App Store across Apple devices.
Where they sit
Stack tier: Core Platforms (S)
Mobile Ad PlatformCustomer AcquisitionMobile Marketing
The dominant native advertising platform for iOS app discovery, leveraging Apple's first-party data and App Store monopoly to command premium CPTs and high conversion rates in the mobile user acquisition market.
Ownership
Parent: Apple Inc.