Alliance Digitale
Paris, Île-de-France, France · Founded 2022
1-10 employees
Sourced & current · updated Oct 25, 2026Website
Alliance Digitale is France's digital marketing trade association and the French member of IAB Europe, which lists it as "Alliance Digitale (IAB France)". It was formed when IAB France and MMA France merged in June 2022, and DMA France later joined. It advocates on issues such as Apple's ATT, Privacy Sandbox and EU privacy rules for about 300 member companies. Arthur Millet is its director general and Nicolas Rieul its president.
Where they sit
The unified and primary trade association for digital marketing and advertising in France, and the official French member of IAB Europe