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Alliance Data Systems
RebrandedColumbus, Ohio, United States · Founded 1996
10001+ employees · ADS
Sourced & current · updated Jun 23, 2026
Loyalty and marketing-services company; its Epsilon marketing division (which housed Conversant) was sold to Publicis in 2019. Renamed Bread Financial after spinning off card services.
Where they sit
Email MarketingAttribution & AnalyticsCustomer Data Platform
Former major integrated loyalty and marketing-services conglomerate; now operates solely as a credit card issuer under the Bread Financial brand