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AG1

Las Vegas, Nevada, United States · Founded 2010

201-500 employees · $115M

Sourced & current · updated Oct 25, 2026

AG1 (formerly Athletic Greens) is a direct-to-consumer health and nutrition brand best known for its flagship greens powder supplement, sold primarily via subscription.

Where they sit

Influencer MarketingPerformance Marketing

Premium DTC supplement brand and one of the largest podcast and influencer advertisers globally, with unicorn valuation and dominant share of voice in the greens powder category.

Key people

Pre-call brief from ATDb — sourced from the live database, current as of Oct 25, 2026. Not a static screenshot.