Acoustic
New York, NY, United States · Founded 2019
501-1000 employees · N/A
Acoustic is an independent marketing cloud platform that emerged from IBM's marketing and commerce software division. In 2019, Centerbridge Partners acquired these assets from IBM, creating Acoustic as a standalone entity focused on delivering personalized customer experiences at scale. The company provides a comprehensive suite of marketing automation, personalization, and customer engagement tools designed to help B2B and B2C organizations orchestrate meaningful interactions across multiple...
Where they sit
Stack tier: Infrastructure & Data (B)
Acoustic positions itself as an enterprise-grade marketing cloud alternative with strong capabilities in personalization and customer data management. The company competes in the crowded martech space by emphasizing its heritage from IBM's enterprise technology, comprehensive feature set, and focus on data-driven personalization. Acoustic targets organizations that need sophisticated marketing automation with robust analytics and customer journey orchestration capabilities.