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AAMP (Agentic Advertising Management Protocols)
New York, New York, United States · Founded 2024
Sourced & current · updated Sep 28, 2026
IAB Tech Lab’s set of protocols for AI agents that plan, buy and manage advertising.
Where they sit
AI-Powered PlatformProgrammatic Platform
Emerging open standard for agentic AI participation in digital advertising, stewarded by IAB Tech Lab
Ownership
Parent: IAB Tech Lab