Yvonne Eisenring

Yvonne Eisenring is recognized in European AdTech circles for her work at Ringier, one of the continent's largest and most influential media companies, where she leads the programmatic advertising and data strategy. Her focus spans GDPR-compliant audience monetization, contextual targeting innovation, and building sustainable publisher data infrastructure in a post-third-party-cookie environment. She is a notable voice representing the interests of European publishers in global AdTech conversations. Eisenring has been active in industry discussions around identity resolution alternatives, first-party data activation, and the evolving regulatory landscape that shapes how European publishers can compete with global platforms. Her work at Ringier involves navigating the tension between data privacy obligations and the commercial imperative to deliver targeted, high-value advertising inventory to brand partners. As a practitioner operating at the intersection of technology, data, and media, Eisenring contributes to the broader European publisher community's efforts to develop viable alternatives to cookie-based targeting, including contextual solutions and consent-based audience products. Her perspective is shaped by the unique regulatory and competitive pressures facing Swiss and broader European media organizations.

• Leading programmatic and data monetization strategy at Ringier, one of Europe's largest media companies
• Advancing GDPR-compliant audience solutions and contextual targeting alternatives for European publishers