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Yun Yip
Executive
Fills the APAC geographic axis and holdco programmatic leadership — a woman leader in a senior non-C-suite role at a major holding company in an underrepresented region.
Role: Head of Programmatic & AdTech, APACCompany: Publicis Media
Last updated Jun 26, 2026 by the ATDb Editorial Team
Bio
Yun Yip leads programmatic technology strategy and trading operations for Publicis Media across Southeast Asia and Greater China, overseeing DSP relationships, data activation, and cookieless transition planning for one of the region's most complex and fragmented digital advertising markets. She is an active participant in IAB Southeast Asia's programmatic standards committees.
Expertise & education
Expertise
Programmatic TradingAPAC MarketsCookieless Advertising