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Yasmin Yusuf
Executive
Yusuf represents the holdco agency programmatic leadership in the UK market — a geographic and functional axis that is critical to understanding how AdTech platforms are adopted in Europe but is consistently under-covered in analyst databases.
Role: Head of Programmatic & BiddableCompany: Dentsu UK
Last updated Aug 9, 2026 by the ATDb Editorial Team
Bio
Yasmin Yusuf leads programmatic and biddable media strategy at Dentsu UK, managing trading relationships, DSP strategy, and programmatic innovation across Dentsu's UK client base. She is an active participant in UK AdTech industry conversations around supply chain transparency, identity, and the evolution of programmatic buying practices. Her role sits at the intersection of holdco agency operations and AdTech platform strategy.
Expertise & education
Expertise
Programmatic TradingUK AdTechSupply Chain Transparency