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William A. Mobley

Operator

William A. Mobley is best known as the founder and CEO of FreeCast, Inc., an Orlando-based streaming media technology company that operates SelectTV, a content aggregation and discovery platform spanning thousands of free and subscription streaming channels. Under his leadership, FreeCast has positioned itself at the intersection of cord-cutting trends and connected TV advertising, building technology that helps consumers navigate the fragmented streaming landscape while offering advertisers access to engaged OTT audiences. Mobley has guided FreeCast through the rapid evolution of the streaming and CTV advertising ecosystem, focusing on building scalable infrastructure for content discovery, audience targeting, and monetization across free ad-supported streaming TV (FAST) channels. His work reflects a broader industry shift toward aggregating fragmented streaming inventory and making it accessible to both consumers and programmatic advertisers. As a founder-operator in the CTV and OTT space, Mobley represents the entrepreneurial wave of executives who identified early opportunities in streaming media monetization before the mainstream adoption of FAST and AVOD models. FreeCast's SelectTV platform has grown to serve millions of users, and Mobley has been instrumental in shaping the company's advertising technology strategy and partnerships.

Last updated Sep 9, 2026 by ATDb automated enrichment

Role
Chief Executive Officer
Company
FreeCast, Inc.
Based
Orlando, Florida, United States

AI-drafted from public sourcesno sources yet

Years in industry
12 years

Bio

William A. Mobley is best known as the founder and CEO of FreeCast, Inc., an Orlando-based streaming media technology company that operates SelectTV, a content aggregation and discovery platform spanning thousands of free and subscription streaming channels. Under his leadership, FreeCast has positioned itself at the intersection of cord-cutting trends and connected TV advertising, building technology that helps consumers navigate the fragmented streaming landscape while offering advertisers access to engaged OTT audiences. Mobley has guided FreeCast through the rapid evolution of the streaming and CTV advertising ecosystem, focusing on building scalable infrastructure for content discovery, audience targeting, and monetization across free ad-supported streaming TV (FAST) channels. His work reflects a broader industry shift toward aggregating fragmented streaming inventory and making it accessible to both consumers and programmatic advertisers. As a founder-operator in the CTV and OTT space, Mobley represents the entrepreneurial wave of executives who identified early opportunities in streaming media monetization before the mainstream adoption of FAST and AVOD models. FreeCast's SelectTV platform has grown to serve millions of users, and Mobley has been instrumental in shaping the company's advertising technology strategy and partnerships.

Expertise & education

Expertise

Connected TV (CTV) AdvertisingStreaming Media AggregationFree Ad-Supported Streaming TV (FAST)OTT MonetizationContent Discovery TechnologyProgrammatic AdvertisingAVOD PlatformsCord-Cutting Consumer Markets

Speaking topics

The Future of Streaming Aggregation and CTV AdvertisingMonetizing the Cord-Cutting AudienceFAST Channel Growth and Ad-Supported Streaming

Recognition

Notable achievements

  • Founded FreeCast, Inc. and launched SelectTV, a streaming aggregation platform reaching millions of cord-cutters
  • Built FreeCast into a recognized player in the CTV and FAST advertising ecosystem
  • Developed proprietary content discovery and audience monetization technology for OTT environments