Will Davis
Will Davis is Chief Data Officer of Medialab Group, the independent UK media planning and buying agency. He joined Medialab in 2011 as group planning director and in 2021 moved from Chief Planning Officer to become the agency's first Chief Data Officer. With Les Binet he co-authored "Go Big or Go Home", a study published by the IPA in 2025.
Last updated Oct 18, 2026 by the ATDb Editorial Team
AI-drafted from public sources4 sources cited
Bio
Will Davis is Chief Data Officer of Medialab Group, the independent UK media planning and buying agency. He joined Medialab in 2011 as group planning director and in 2021 moved from Chief Planning Officer to become the agency's first Chief Data Officer. With Les Binet he co-authored "Go Big or Go Home", a study published by the IPA in 2025.