Wes Saraceni

Wes Saraceni is a senior media technology and ad operations leader at Mondelez International, where he oversees the global programmatic advertising infrastructure and data-driven marketing capabilities for a major CPG brand portfolio that includes Oreo, Cadbury, and Ritz. His work sits at the intersection of brand safety, identity resolution, and programmatic buying, making him a notable voice representing the buy-side perspective in AdTech industry conversations. Over his career, Saraceni has built expertise in managing complex media technology stacks for large-scale advertisers, including demand-side platforms, data clean rooms, and audience targeting solutions. He has been involved in industry working groups and initiatives focused on addressability and the evolving identity landscape as third-party cookies deprecate. His position at a global CPG powerhouse gives him significant influence over how major advertisers evaluate and adopt emerging AdTech solutions. Saraceni is recognized within the AdTech community as a practitioner who bridges the gap between technical ad operations and strategic media investment, helping Mondelez navigate the rapidly changing programmatic ecosystem while maintaining accountability and measurement rigor across global markets.

Last updated Jul 30, 2026 by ATDb automated enrichment