Vicky Radcliffe

Vicky Radcliffe is a senior media planning and strategy professional at PHD UK, one of the UK's leading media agencies within the Omnicom Media Group network. She has built a reputation for leading integrated media campaigns that blend traditional and digital channels, with a growing emphasis on data-driven planning and programmatic solutions for major brand clients. Her work at PHD UK reflects the agency's broader commitment to intelligent media planning underpinned by audience insight and technology. Radcliffe has progressed through the media agency world developing expertise in media strategy, client leadership, and the application of emerging AdTech capabilities to real-world campaign challenges. Her career trajectory reflects the evolution of the media planning discipline itself — from channel-led thinking toward more sophisticated, data-informed approaches that incorporate programmatic buying, audience targeting, and measurement frameworks. As a Managing Partner at PHD UK, she holds significant responsibility for client relationships and strategic output, helping brands navigate an increasingly complex media landscape shaped by identity resolution challenges, the deprecation of third-party cookies, and the rise of retail media and connected TV. Her influence is primarily felt through client work and agency leadership rather than public-facing industry commentary.

Last updated Jul 10, 2026 by ATDb automated enrichment