Tracie Rodburg
Tracie Rodburg is a senior partnerships and sponsorship executive at the NFL, where she leads the league's global brand partnerships function. In this role she is responsible for developing and managing relationships with the NFL's corporate sponsors and partners, connecting major advertisers and brands to the league's massive media footprint and fan base across broadcast, digital, and live events including the Super Bowl. Rodburg has built a career at the intersection of sports, media, and marketing, working to structure deals that give brands meaningful integration into NFL content and platforms. Her work spans traditional sponsorship, media partnerships, and increasingly digital and experiential activations as the NFL has expanded its global reach and media rights portfolio.
Last updated Oct 25, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 20 years
Bio
Tracie Rodburg is a senior partnerships and sponsorship executive at the NFL, where she leads the league's global brand partnerships function. In this role she is responsible for developing and managing relationships with the NFL's corporate sponsors and partners, connecting major advertisers and brands to the league's massive media footprint and fan base across broadcast, digital, and live events including the Super Bowl. Rodburg has built a career at the intersection of sports, media, and marketing, working to structure deals that give brands meaningful integration into NFL content and platforms. Her work spans traditional sponsorship, media partnerships, and increasingly digital and experiential activations as the NFL has expanded its global reach and media rights portfolio.