Tracey Faux-Pattani

Tracey Faux-Pattani serves as CEO of BSSP (Butler, Shine, Stern & Partners), an independent creative agency headquartered in Sausalito, California. She is recognized for leading the agency through a period of transformation, emphasizing the integration of creative excellence with modern data and technology capabilities to deliver measurable outcomes for clients. Her leadership style is noted for championing independent agency culture while embracing the tools and platforms that define contemporary advertising. Faux-Pattani's career has been rooted in agency leadership and brand strategy, with a focus on building teams that bridge the gap between creative storytelling and performance-driven media. At BSSP, she has overseen client relationships and agency operations, positioning the shop as a competitive alternative to holding company agencies for brands seeking agility and creative integrity. While her profile is more closely associated with the broader advertising and agency world than with AdTech infrastructure specifically, her work reflects the increasing convergence of creative agencies with programmatic, data, and technology disciplines that define modern marketing.

Last updated Sep 27, 2026 by the ATDb Editorial Team