Tracey Brader

Tracey Brader is a seasoned AdTech executive best recognized for her leadership roles at location intelligence and programmatic advertising companies, most notably as a senior leader at NinthDecimal, where she helped shape the company's go-to-market strategy and client partnerships around mobile location data and audience targeting. Her work has centered on bridging the gap between data-driven advertising and measurable real-world outcomes, particularly in the mobile and location-based advertising space. Over the course of her career, Brader has held senior sales and business development roles across multiple AdTech and digital media companies, building expertise in programmatic advertising, audience segmentation, and location intelligence. She has been involved in helping brands and agencies leverage mobile data to understand consumer behavior and optimize campaign performance across channels. Brader is regarded as a strong operator and commercial leader within the AdTech ecosystem, with a track record of building and scaling revenue teams. Her experience spans both the publisher and technology sides of the industry, giving her a well-rounded perspective on the challenges facing advertisers, agencies, and data providers in an increasingly privacy-conscious landscape.

Last updated Jul 10, 2026 by ATDb automated enrichment