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Tony Katsur

Standards Setter

Tony Katsur is one of digital advertising's most prominent technical operators, best known for leading IAB Tech Lab, the nonprofit industry consortium responsible for developing and maintaining the open technical standards that underpin programmatic advertising, data privacy, and digital identity. Under his leadership, IAB Tech Lab has been central to the industry's response to the deprecation of third-party cookies, advancing frameworks such as Seller Defined Audiences and overseeing standards like OpenRTB, ads.txt, and the Global Privacy Platform. Katsur brings deep AdTech operational experience to the role, having held senior leadership positions at major programmatic and data technology companies prior to joining IAB Tech Lab. His career spans supply-side platforms, demand-side platforms, and data infrastructure, giving him a rare cross-stack perspective that informs his standards-setting work. As CEO of IAB Tech Lab, Katsur regularly represents the industry at major conferences and in policy discussions, advocating for interoperable, privacy-compliant technical infrastructure. He is widely regarded as a key architect of the industry's post-cookie transition strategy.

Last updated Oct 23, 2026 by ATDb automated enrichment

Role
CEO
Company
IAB Tech Lab
Based
New York, New York, United States
Boards
1

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Tony Katsur is one of digital advertising's most prominent technical operators, best known for leading IAB Tech Lab, the nonprofit industry consortium responsible for developing and maintaining the open technical standards that underpin programmatic advertising, data privacy, and digital identity. Under his leadership, IAB Tech Lab has been central to the industry's response to the deprecation of third-party cookies, advancing frameworks such as Seller Defined Audiences and overseeing standards like OpenRTB, ads.txt, and the Global Privacy Platform. Katsur brings deep AdTech operational experience to the role, having held senior leadership positions at major programmatic and data technology companies prior to joining IAB Tech Lab. His career spans supply-side platforms, demand-side platforms, and data infrastructure, giving him a rare cross-stack perspective that informs his standards-setting work. As CEO of IAB Tech Lab, Katsur regularly represents the industry at major conferences and in policy discussions, advocating for interoperable, privacy-compliant technical infrastructure. He is widely regarded as a key architect of the industry's post-cookie transition strategy.

Expertise & education

Expertise

Programmatic AdvertisingDigital Advertising StandardsOpenRTBPrivacy-Preserving IdentityAdTech InfrastructureSupply-Side PlatformsData Clean RoomsCookie Deprecation

Speaking topics

The future of digital identity post-cookiePrivacy-preserving advertising technologyOpen programmatic standards and interoperabilitySupply chain transparency in digital advertising

Recognition

Notable achievements

  • Led IAB Tech Lab's development of the Global Privacy Platform (GPP) to unify consent signaling across jurisdictions
  • Oversaw advancement of Seller Defined Audiences as a post-cookie targeting framework
  • Guided industry adoption of ads.txt and sellers.json supply chain transparency standards