Tom Triscari

Tom Triscari is a seasoned AdTech executive and strategic consultant with over two decades of experience navigating the programmatic advertising landscape. As Founder and CEO of Lemonade Projects, he advises AdTech companies, publishers, agencies, and brands on business development, product strategy, and go-to-market execution — bringing a practitioner's perspective to some of the industry's most complex challenges, including identity resolution, supply chain transparency, and the shift toward privacy-first advertising. Throughout his career, Triscari has held senior revenue and leadership roles at notable AdTech firms including Flashtalking, where he served as Chief Revenue Officer, as well as Undertone, OwnerIQ, and Collective. These roles gave him broad exposure to ad serving, data-driven targeting, and programmatic media buying, and established him as a trusted operator with a strong network across buy-side and sell-side stakeholders. Known for his candid analysis of the programmatic ecosystem, Triscari is a respected advisor to emerging and established AdTech players alike. He is frequently sought out for his views on the evolving identity landscape, the economics of programmatic supply chains, and how companies can differentiate in an increasingly commoditized market.

• Founded Lemonade Projects, a strategic consultancy serving AdTech companies, publishers, and agencies across the programmatic ecosystem
• Served as Chief Revenue Officer at Flashtalking, a leading independent ad serving and measurement platform