TK
Tom Kershaw
Operator
Tom Kershaw is Chief Technology Officer at Magnite, the world's largest independent SSP. He led the technology integration following the 2021 merger of Rubicon Project and Telaria. Previously, he built and scaled Telaria's CTV and video advertising technology platform, establishing it as a technical leader in server-side ad insertion.
Last updated Jun 6, 2026 by the ATDb Editorial Team
- Years in industry
- 15 years
Bio
Tom Kershaw is Chief Technology Officer at Magnite, the world's largest independent SSP. He led the technology integration following the 2021 merger of Rubicon Project and Telaria. Previously, he built and scaled Telaria's CTV and video advertising technology platform, establishing it as a technical leader in server-side ad insertion.
Career
Board memberships
IAB Tech Lab (contributor/participant)
Expertise & education
Expertise
Programmatic AdvertisingConnected TV (CTV) AdvertisingServer-Side Ad Insertion (SSAI)Real-Time Bidding (RTB)Supply-Side Platforms (SSP)Video Advertising TechnologyAd Tech InfrastructureOpen Standards & Interoperability
Speaking topics
Connected TV monetization and programmatic videoServer-side ad insertion and streaming ad techThe future of the open programmatic ecosystemSupply-side technology and publisher monetization
Recognition
Notable achievements
- Led technology integration following the Rubicon Project and Telaria merger to form Magnite, the world's largest independent SSP
- Built and scaled Telaria's CTV and video advertising technology platform, establishing it as a technical leader in server-side ad insertion
- Oversaw engineering for a platform processing billions of programmatic ad transactions daily across CTV, video, display, and mobile
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