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Tom Kemp

Thought Leader

Tom Kemp is best known as a prominent privacy advocate and board member of the California Privacy Protection Agency (CPPA), the first dedicated state privacy enforcement agency in the United States. In this role, he has been a vocal proponent of strengthening consumer data rights under the California Privacy Rights Act (CPRA), directly influencing the regulatory environment that governs how AdTech companies collect, process, and monetize personal data. His work at the CPPA places him at the center of debates over data brokers, behavioral advertising, and the future of identity-based targeting.

Last updated Jun 24, 2026 by ATDb automated enrichment

Role
Board Member
Company
California Privacy Protection Agency (CPPA)
Based
San Jose, California, United States
Boards
1
Years in industry
15 years

Bio

Tom Kemp is best known as a prominent privacy advocate and board member of the California Privacy Protection Agency (CPPA), the first dedicated state privacy enforcement agency in the United States. In this role, he has been a vocal proponent of strengthening consumer data rights under the California Privacy Rights Act (CPRA), directly influencing the regulatory environment that governs how AdTech companies collect, process, and monetize personal data. His work at the CPPA places him at the center of debates over data brokers, behavioral advertising, and the future of identity-based targeting.

Career

  • CEO

    Centrify Corporation · 2012-2021

  • Author

    Independent · 2022-2023

Board memberships

California Privacy Protection Agency (CPPA)

Expertise & education

Expertise

Consumer Privacy RegulationCPRA / CCPA ComplianceData Broker OversightBehavioral Advertising PolicyIdentity and Data RightsSurveillance CapitalismEnterprise CybersecurityPrivacy-Enhancing Technologies

Education

  • BA, University of California, Berkeley
  • MBA, Santa Clara University

Speaking topics

Consumer Privacy Rights and CPRA EnforcementRegulating Big Tech and Surveillance AdvertisingData Broker AccountabilityThe Future of Identity in a Privacy-First WorldAutomated Decision-Making and AI Governance

Recognition

Notable achievements

  • Appointed to the board of the California Privacy Protection Agency, the first state agency in the US dedicated solely to privacy enforcement
  • Authored 'Containing Big Tech: A Roadmap to Protect Our Data, Privacy, and Democracy' (2023)
  • Advocated for rulemaking at the CPPA targeting data brokers and automated decision-making technologies
  • Led Centrify Corporation as CEO through significant growth in identity and access management

Publications

  • Containing Big Tech: A Roadmap to Protect Our Data, Privacy, and Democracy (2023)
  • Regular contributor to TechCrunch, The Hill, and other outlets on privacy and tech regulation