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Tom Goddard

Standards Setter

Tom Goddard is a veteran of the out-of-home advertising industry, currently serving as President of the World Out of Home Organization (WOO), the global trade body representing the OOH sector. In this role he champions the interests of OOH media owners, agencies and suppliers worldwide, driving initiatives around measurement, digital transformation and the medium's growing share of global advertising spend. Goddard has spent decades in the OOH sector, holding senior leadership positions at major media owners before moving into industry representation. He is widely respected as an advocate for the medium at a time when digital out-of-home (DOOH) and programmatic OOH have significantly elevated the sector's profile among advertisers and agencies. Through WOO, Goddard oversees global summits, research publications and standards work that shape how the OOH industry presents itself to the broader advertising marketplace, making him a prominent thought leader and standards-setter for the medium internationally.

Last updated Nov 1, 2026 by ATDb automated enrichment

Role
President
Company
World Out of Home Organization
Based
London, United Kingdom
Boards
1

AI-drafted from public sources1 source cited

Years in industry
25 years

Bio

Tom Goddard is a veteran of the out-of-home advertising industry, currently serving as President of the World Out of Home Organization (WOO), the global trade body representing the OOH sector. In this role he champions the interests of OOH media owners, agencies and suppliers worldwide, driving initiatives around measurement, digital transformation and the medium's growing share of global advertising spend. Goddard has spent decades in the OOH sector, holding senior leadership positions at major media owners before moving into industry representation. He is widely respected as an advocate for the medium at a time when digital out-of-home (DOOH) and programmatic OOH have significantly elevated the sector's profile among advertisers and agencies. Through WOO, Goddard oversees global summits, research publications and standards work that shape how the OOH industry presents itself to the broader advertising marketplace, making him a prominent thought leader and standards-setter for the medium internationally.

Expertise & education

Expertise

Out-of-Home AdvertisingDigital Out-of-Home (DOOH)Programmatic OOHIndustry Trade BodiesOOH MeasurementMedia OwnershipGlobal Advertising StandardsOutdoor Media

Speaking topics

The future of out-of-home advertisingDigital and programmatic OOHGlobal OOH measurement and standardsOOH's role in the media mix

Recognition

Notable achievements

  • Leads the World Out of Home Organization as President, representing the global OOH industry across more than 60 countries
  • Instrumental in driving WOO's global research and measurement initiatives to elevate OOH's standing in the advertising ecosystem