Tom Chavez

Tom Chavez is best known as co-founder and CEO of Krux, the data management platform (DMP) that became one of the most influential infrastructure companies in digital advertising before its acquisition by Salesforce in 2016 for approximately $700 million. Under his leadership, Krux helped publishers, brands, and agencies unify and activate audience data at scale, placing him at the center of the programmatic and data-driven marketing revolution of the 2010s. After the Salesforce acquisition, Chavez co-founded super{set}, a startup studio focused on building data-centric companies, where he served as CEO and general partner. He is also a co-author of 'Data Driven: Harnessing Data and AI to Reinvent Customer Engagement,' a widely cited book on modern marketing and data strategy. His current role as Co-Founder and CEO of Kana represents his continued focus on building technology companies at the intersection of data, AI, and customer engagement. Chavez is a frequent speaker and commentator on data privacy, consumer data rights, and the ethics of data use in advertising and marketing, and has been an advocate for transparent data practices across the industry.

Last updated Oct 25, 2026 by ATDb automated enrichment