Todd Vasos

Todd Vasos is best known as the chief executive who shaped Dollar General into one of the most expansive retail networks in the United States, with over 19,000 stores reaching rural and suburban communities that are often underserved by other major retailers. His leadership has made Dollar General a significant channel for consumer packaged goods brands seeking reach among value-conscious shoppers, and the company has developed retail media capabilities that attract advertising investment from major CPG manufacturers. Vasos first served as Dollar General's CEO from 2015 to 2022, during which time he oversaw substantial store expansion, the launch of the DG Fresh initiative, and the introduction of the pOpshelf store concept. He returned as CEO in October 2023 after his successor stepped down, resuming leadership of the company during a period of operational and financial challenges. Before joining Dollar General, Vasos held senior roles at Longs Drug Stores and Phar-Mor, building deep expertise in discount and drug retail operations. His career spans more than three decades in value retail, and he is widely regarded as one of the defining operators in the dollar store sector.

Last updated Oct 25, 2026 by ATDb automated enrichment