Tim Cross
Senior Editor at Digiday
Delivering authoritative, nuanced analysis of programmatic advertising and privacy developments at Digiday, helping industry professionals understand the structural and regulatory forces reshaping digital advertising.
Last updated Apr 19, 2026 by ATDb automated enrichment
Tim Cross is a senior editor at Digiday known for his rigorous, in-depth coverage of the programmatic advertising ecosystem, privacy legislation, and the structural forces reshaping digital media and ad tech. His reporting cuts through industry hype to examine how technology, regulation, and business incentives interact — making him a trusted voice for practitioners navigating a rapidly evolving landscape. Based in the UK, Cross has built a reputation for long-form analysis and explainers that help both insiders and newcomers understand complex topics such as the deprecation of third-party cookies, the rise of retail media, identity resolution alternatives, and the ongoing consolidation of the ad tech supply chain. His work regularly surfaces at the intersection of publisher strategy, buyer behavior, and platform policy. As a veteran trade journalist in ad tech, Cross contributes to Digiday's broader editorial mission of holding the industry accountable while documenting its evolution. His bylines span breaking news, feature investigations, and market analysis, reflecting a career dedicated to translating technical complexity into accessible, consequential journalism for the ad tech community.
Editor / Staff Writer
Digiday (prior to Senior Editor role)
- Established a reputation as one of Digiday's leading voices on programmatic and privacy topics
- Produced extensive long-form coverage of the post-cookie identity landscape and its implications for publishers and advertisers
- Digiday