Thibaud Hug de Larauze

Thibaud Hug de Larauze is best known as the co-founder and CEO of Back Market, the world's leading marketplace for refurbished and renewed electronics. Since co-founding the company in 2014 alongside Quentin Le Brouster and Vianney Vaute, he has grown Back Market into a multi-billion dollar platform operating across more than 16 countries, with a valuation exceeding $5.7 billion following its 2022 Series E funding round. His leadership has positioned Back Market as a defining force in the circular economy, challenging the dominance of new device manufacturers through performance marketing, brand storytelling, and data-driven customer acquisition strategies. Under his direction, Back Market has deployed sophisticated digital marketing and advertising technology approaches to compete against well-funded consumer electronics brands, leveraging programmatic advertising, SEO, and performance channels to drive massive user growth. The company's irreverent, challenger-brand marketing campaigns — often directly confronting Apple and other OEMs — have become notable case studies in disruptive brand advertising. Hug de Larauze has championed the idea that sustainability and commercial success are not mutually exclusive, using advertising as a vehicle to shift consumer behavior at scale. Prior to Back Market, Hug de Larauze held roles in e-commerce and digital business development, building the operational and commercial expertise that would underpin Back Market's marketplace model. His trajectory reflects a broader trend of European tech founders leveraging AdTech and performance marketing infrastructure to scale consumer marketplaces globally, and he is widely regarded as one of France's most prominent tech entrepreneurs of his generation.

Last updated Jul 22, 2026 by ATDb automated enrichment