Tessa Burg

Tessa Burg is a marketing and advertising technology leader best known for her role as CTO at Mod Op, a full-service digital marketing agency, where she leads technology strategy, data-driven marketing initiatives, and digital transformation efforts for clients across industries. She is widely recognized for her ability to translate complex MarTech and AdTech concepts into actionable business strategies, making her a sought-after voice on topics ranging from AI in marketing to customer data platforms and personalization at scale. Burg's career has spanned agency, consulting, and technology roles, giving her a multidisciplinary perspective on how brands can leverage emerging technologies to drive growth. She has held senior leadership positions focused on digital strategy, technology integration, and innovation, consistently working at the intersection of creative marketing and technical execution. Her work at Mod Op encompasses overseeing the agency's technology stack, guiding clients on MarTech adoption, and building data and analytics capabilities. Beyond her executive role, Burg is an active thought leader and podcast host. Her show 'Leader Generation' features conversations with marketing and technology executives about leadership, innovation, and the future of digital marketing. She is a frequent speaker and contributor on topics including AI-driven marketing, first-party data strategies, and the evolving role of technology in brand building, cementing her reputation as both a practitioner and an educator in the AdTech and MarTech space.

Last updated Sep 27, 2026 by the ATDb Editorial Team