CEO and Founder at LUMA Partners
Creating the LUMAscapes — the definitive visual maps of the AdTech and MarTech ecosystems — and leading LUMA Partners as the most prominent M&A advisor in digital advertising and marketing technology.
Last updated Feb 27, 2026 by AI Enrichment
Terence Kawaja is the founder and CEO of LUMA Partners, the preeminent investment bank focused exclusively on digital media and marketing technology. He is best known as the creator of the LUMAscapes — a series of comprehensive visual maps depicting the complex ecosystems of AdTech, MarTech, and digital media — which have become the most widely referenced industry frameworks in the world, used by executives, investors, and analysts to navigate an increasingly fragmented landscape. His annual keynote presentations at industry events like Cannes Lions and LUMA's own summits are among the most anticipated in the business, blending sharp market analysis with wit and candor. Prior to founding LUMA Partners, Kawaja held senior roles at major financial institutions including Citigroup and Bear Stearns, where he developed deep expertise in media and technology investment banking. He launched LUMA Partners to focus exclusively on the emerging intersection of media, advertising, and technology at a time when the digital advertising ecosystem was beginning its explosive growth. Under his leadership, the firm has advised on hundreds of transactions representing tens of billions of dollars in aggregate value, cementing its reputation as the go-to advisor for AdTech and MarTech M&A. Kawaja is widely regarded as one of the most influential voices shaping strategic thinking in digital advertising. He is a prolific speaker, commentator, and analyst whose market perspectives regularly influence how companies, investors, and policymakers think about consolidation, privacy, identity, and the future of the open web. His ability to synthesize complex ecosystem dynamics into clear, actionable frameworks has made him a singular figure at the intersection of finance and advertising technology.
Citigroup (Prior to 2010)
Bear Stearns (Prior to 2010)