Terence Kawaja

Terence Kawaja is the founder and CEO of LUMA Partners, the preeminent investment bank focused exclusively on digital media and marketing technology. He is best known as the creator of the LUMAscapes — a series of comprehensive visual maps depicting the complex ecosystems of AdTech, MarTech, and digital media — which have become the most widely referenced industry frameworks in the world, used by executives, investors, and analysts to navigate an increasingly fragmented landscape. His annual keynote presentations at industry events like Cannes Lions and LUMA's own summits are among the most anticipated in the business, blending sharp market analysis with wit and candor. Prior to founding LUMA Partners, Kawaja held senior roles at major financial institutions including Citigroup and Bear Stearns, where he developed deep expertise in media and technology investment banking. He launched LUMA Partners to focus exclusively on the emerging intersection of media, advertising, and technology at a time when the digital advertising ecosystem was beginning its explosive growth. Under his leadership, the firm has advised on hundreds of transactions representing tens of billions of dollars in aggregate value, cementing its reputation as the go-to advisor for AdTech and MarTech M&A. Kawaja is widely regarded as one of the most influential voices shaping strategic thinking in digital advertising. He is a prolific speaker, commentator, and analyst whose market perspectives regularly influence how companies, investors, and policymakers think about consolidation, privacy, identity, and the future of the open web. His ability to synthesize complex ecosystem dynamics into clear, actionable frameworks has made him a singular figure at the intersection of finance and advertising technology.

• MBA, Harvard Business School
• BA, Dartmouth College

• Created the LUMAscapes, the most widely used visual frameworks for mapping the AdTech and MarTech ecosystems globally
• Founded LUMA Partners, which has advised on hundreds of M&A transactions and capital raises totaling tens of billions of dollars in the digital media sector
• Delivered widely anticipated annual keynote presentations at major industry events including Cannes Lions and LUMA Summits
• Established LUMA Partners as the leading boutique investment bank exclusively focused on digital media and marketing technology

• LUMAscape ecosystem maps (annual, multiple verticals including Display, Video, Mobile, Search, Social, MarTech)
• LUMA Partners State of Digital Marketing reports