Co-founder & CEO at Upwave
Founder of an important measurement company that helps advertisers understand brand impact, addressing a key gap in performance-focused AdTech
Last updated Apr 4, 2026 by jonholm
Tal Hayek founded Upwave (formerly Survata), which provides brand lift measurement and analytics for digital advertising. His company addresses the critical need for measuring brand impact beyond last-click attribution. Upwave has become a key measurement partner for major brands and agencies.