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Steve Kurtz

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Steve Kurtz is a sales leader at Viant Technology, where he serves as Vice President of Sales, helping brands and agencies leverage Viant's people-based DSP platform for programmatic advertising across connected TV, digital video, display, and other channels. His role centers on driving revenue growth and building strategic partnerships with advertisers looking to activate first-party and third-party audience data in a privacy-conscious environment. Kurtz has built his career in digital advertising sales, with experience spanning programmatic media, audience targeting, and omnichannel campaign execution. At Viant, he works closely with clients navigating the evolving identity landscape, particularly as the industry moves away from third-party cookies toward alternative identity solutions. His expertise in consultative sales helps clients understand how to apply Viant's Household ID and people-based marketing capabilities to their media strategies. While Kurtz maintains a relatively low public profile compared to some industry executives, his work at Viant positions him at the intersection of programmatic technology and the growing connected TV marketplace, areas that have seen significant investment and attention from both brands and agencies in recent years.

Last updated Sep 26, 2026 by ATDb automated enrichment

Role
Vice President, Sales
Company
Viant Technology
Based
United States

AI-drafted from public sourcesno sources yet

Years in industry
15 years

Bio

Steve Kurtz is a sales leader at Viant Technology, where he serves as Vice President of Sales, helping brands and agencies leverage Viant's people-based DSP platform for programmatic advertising across connected TV, digital video, display, and other channels. His role centers on driving revenue growth and building strategic partnerships with advertisers looking to activate first-party and third-party audience data in a privacy-conscious environment. Kurtz has built his career in digital advertising sales, with experience spanning programmatic media, audience targeting, and omnichannel campaign execution. At Viant, he works closely with clients navigating the evolving identity landscape, particularly as the industry moves away from third-party cookies toward alternative identity solutions. His expertise in consultative sales helps clients understand how to apply Viant's Household ID and people-based marketing capabilities to their media strategies. While Kurtz maintains a relatively low public profile compared to some industry executives, his work at Viant positions him at the intersection of programmatic technology and the growing connected TV marketplace, areas that have seen significant investment and attention from both brands and agencies in recent years.

Expertise & education

Expertise

Programmatic AdvertisingConnected TV (CTV)People-Based MarketingAudience TargetingIdentity ResolutionDemand-Side Platforms (DSP)Omnichannel MediaDigital Advertising Sales

Speaking topics

People-Based MarketingConnected TV AdvertisingProgrammatic Media StrategyIdentity Resolution in a Post-Cookie World

Recognition

Notable achievements

  • Serving as VP of Sales at Viant Technology, a publicly traded programmatic advertising platform
  • Supporting Viant's growth in the connected TV and people-based marketing segments