Srishti Chopra

Srishti Chopra is a senior programmatic media leader at GroupM India, where she oversees trading strategy, DSP partnerships, and data-driven media buying across a diverse portfolio of brand and performance clients. Operating at the intersection of scale and complexity, she navigates the distinctive challenges of the Indian digital advertising ecosystem — including fragmented inventory sources, multilingual audiences, and rapidly evolving identity and measurement frameworks — making her a practitioner-level authority in one of the world's fastest-growing ad markets. In her role at GroupM India, Chopra is responsible for shaping how the agency group approaches programmatic execution, from platform relationships with major DSPs to the adoption of emerging data and identity solutions suited to the Indian market context. Her work spans verticals and client types, balancing brand-building objectives with performance outcomes in a market where mobile-first consumption and diverse regional dynamics require highly adaptive buying strategies. Chopra represents a generation of AdTech operators who have built deep technical and strategic expertise within large holding company environments, translating global programmatic best practices into locally relevant execution. Her leadership at GroupM India positions her as a key figure in how programmatic advertising matures and scales within the South Asian market.

Last updated Jun 24, 2026 by ATDb automated enrichment