Srinivas Phatak

Srinivas Phatak serves as Chief Financial Officer of Unilever, one of the world's largest consumer goods companies and among the top global advertisers, spending billions annually across digital and traditional media. In his CFO role, Phatak has been instrumental in driving financial discipline into Unilever's marketing investments, pushing for greater transparency, measurability, and return on advertising spend — themes that place him at the intersection of finance and modern AdTech accountability. His influence extends to how Unilever evaluates and justifies its programmatic, digital, and brand-building expenditures at scale. Phatak has spent the bulk of his career at Unilever, rising through a series of senior finance leadership roles across multiple geographies and business units. He has held positions including EVP of Finance and CFO of Unilever's Beauty & Personal Care division, as well as CFO roles in regional operations, giving him a broad view of how marketing investment decisions are made across diverse markets. His tenure has coincided with Unilever's significant push toward digital transformation and its ongoing efforts to clean up its media supply chain. As CFO, Phatak is a key voice in Unilever's continued advocacy for brand safety, media transparency, and responsible advertising — causes championed publicly by Unilever leadership for years. His financial oversight of one of the industry's largest media budgets gives him significant leverage in shaping how AdTech vendors, agencies, and platforms are held accountable for performance and brand suitability standards.

Last updated Sep 9, 2026 by ATDb automated enrichment