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Simon Cooper

Operator

Simon Cooper is a senior figure at Born Social, one of the UK's leading independent social media agencies, where he has played a central role in shaping the agency's strategic direction and growth. Born Social works with major consumer brands to deliver social-first creative and paid social campaigns, positioning itself at the intersection of creative storytelling and performance-driven social advertising. Cooper's work sits within the broader paid social and social commerce space, which has become an increasingly critical component of the modern AdTech and digital advertising ecosystem. His career has been rooted in social media marketing and agency leadership, with a focus on helping brands navigate the rapidly evolving landscape of platforms such as Meta, TikTok, and YouTube. As paid social has grown into a multi-billion dollar channel with sophisticated targeting, creative optimization, and measurement capabilities, leaders like Cooper have become important voices in how brands and agencies approach social advertising strategy. While detailed public records of his full career history are limited, Cooper is recognized within UK agency circles for his contributions to building Born Social's reputation as a specialist social media agency. His influence is primarily operational and strategic, guiding clients through platform changes, creative best practices, and the integration of paid and organic social strategies.

Last updated Jun 24, 2026 by ATDb automated enrichment

Role
Managing Director
Company
Born Social
Based
London, United Kingdom
Years in industry
10 years

Bio

Simon Cooper is a senior figure at Born Social, one of the UK's leading independent social media agencies, where he has played a central role in shaping the agency's strategic direction and growth. Born Social works with major consumer brands to deliver social-first creative and paid social campaigns, positioning itself at the intersection of creative storytelling and performance-driven social advertising. Cooper's work sits within the broader paid social and social commerce space, which has become an increasingly critical component of the modern AdTech and digital advertising ecosystem. His career has been rooted in social media marketing and agency leadership, with a focus on helping brands navigate the rapidly evolving landscape of platforms such as Meta, TikTok, and YouTube. As paid social has grown into a multi-billion dollar channel with sophisticated targeting, creative optimization, and measurement capabilities, leaders like Cooper have become important voices in how brands and agencies approach social advertising strategy. While detailed public records of his full career history are limited, Cooper is recognized within UK agency circles for his contributions to building Born Social's reputation as a specialist social media agency. His influence is primarily operational and strategic, guiding clients through platform changes, creative best practices, and the integration of paid and organic social strategies.

Expertise & education

Expertise

Paid Social AdvertisingSocial Media StrategySocial-First CreativeMeta AdvertisingTikTok AdvertisingSocial CommerceAgency LeadershipBrand Strategy

Speaking topics

Social-first creative strategyPaid social advertising best practicesBrand building on social platforms

Recognition

Notable achievements

  • Senior leadership role at Born Social, one of the UK's most recognized independent social media agencies
  • Contributed to Born Social's growth as a specialist social-first agency serving major consumer brands