Founder at U of Digital
Founding U of Digital and establishing it as the AdTech industry's premier education platform, training thousands of professionals on programmatic advertising and the digital advertising ecosystem.
Last updated Feb 27, 2026 by AI Enrichment
Shiv Gupta is best known as the founder of U of Digital, the AdTech industry's leading education and training platform dedicated to demystifying programmatic advertising and the broader digital advertising ecosystem. Since founding U of Digital, he has become one of the most recognized educators in the space, helping agencies, brands, publishers, and technology vendors build foundational and advanced knowledge across the entire digital advertising value chain. His ability to translate complex technical and commercial concepts into accessible, practical learning has made him a trusted resource for thousands of industry professionals. Before launching U of Digital, Gupta held roles on both the buy and sell sides of the advertising industry, giving him a well-rounded perspective on how the ecosystem operates from multiple vantage points. This cross-functional experience informs the curriculum and training programs he has developed, which span programmatic fundamentals, advanced trading strategies, identity resolution, data privacy, and emerging technologies reshaping the industry. U of Digital has grown into a recognized institution within AdTech, offering courses, workshops, certifications, and bespoke corporate training programs. Gupta is a frequent speaker at industry events and contributes regularly to AdTech discourse through podcasts, webinars, and written content, reinforcing his reputation as a thought leader committed to elevating industry knowledge and professionalism.
Undertone (prior to U of Digital)
Various agencies and ad tech companies (early career)