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Shawn Schwegman

Operator

Shawn Schwegman is the Founder & CEO of CoContent, where he applies deep expertise in digital advertising strategy and audience analytics to build solutions for a rapidly evolving media landscape. His career has been shaped by the intersection of marketing leadership and AdTech, with a focus on helping brands and media owners navigate measurement and reach in a fragmented, post-cookie world.

Last updated Oct 6, 2026 by the ATDb Editorial Team

Role
Founder & CEO
Company
CoContent
Based
Indianapolis, Indiana, United States

AI-drafted from public sources2 sources cited

Years in industry
15 years

Bio

Shawn Schwegman is the Founder & CEO of CoContent, where he applies deep expertise in digital advertising strategy and audience analytics to build solutions for a rapidly evolving media landscape. His career has been shaped by the intersection of marketing leadership and AdTech, with a focus on helping brands and media owners navigate measurement and reach in a fragmented, post-cookie world.

Expertise & education

Expertise

Digital Advertising StrategyAudience AnalyticsProgrammatic AdvertisingIdentity ResolutionPost-Cookie MeasurementMedia Planning & BuyingAdTech Product DevelopmentContent Marketing Technology

Education

  • Indiana University

Speaking topics

Post-Cookie Identity and MeasurementAI in Advertising and ContentAudience Analytics for Media OwnersDigital Advertising Strategy

Recognition

Notable achievements

  • Founded CoContent, an AI-driven content and advertising platform addressing measurement and reach challenges in a cookieless environment
  • Built career at the intersection of marketing leadership and AdTech, advising brands and media owners on audience strategy