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Shawn Schwegman

Founder & CEO at CoContent

Founding and leading CoContent at the forefront of modern advertising strategy

OperatorUnited States15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026

Bio

Shawn Schwegman is the Founder & CEO of CoContent, where he applies deep expertise in digital advertising strategy and audience analytics to build solutions for a rapidly evolving media landscape. His career has been shaped by the intersection of marketing leadership and AdTech, with a focus on helping brands and media owners navigate measurement and reach in a fragmented, post-cookie world.

Expertise
Cross-Platform MeasurementAudience AnalyticsDigital Advertising MeasurementGo-to-Market StrategyProgrammatic AdvertisingIdentity ResolutionBrand Marketing for AdTechMedia Currency Solutions
Notable Achievements
  • Led CMO function at Comscore during the industry's multi-currency measurement transition
  • Drove go-to-market strategy for Comscore's audience and measurement solutions in a highly competitive landscape
Speaking Topics
Cross-platform measurement and media currenciesThe future of audience analytics in a cookieless worldGo-to-market strategy for AdTech and measurement companies
Connections