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Shantan Kethireddy

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Shantan Kethireddy is a co-founder of Ocient, a hyperscale data analytics company built to process extremely large datasets at speed, with particular relevance to AdTech and data provider use cases. In his role as SVP of Data Providers and AdTech, he leads the company's go-to-market strategy and partnerships within the advertising technology ecosystem, helping data-intensive organizations manage and analyze massive volumes of audience and behavioral data. Kethireddy has been instrumental in positioning Ocient as a purpose-built solution for AdTech workloads, where the scale of data — billions of bid requests, impressions, and identity signals — demands infrastructure beyond conventional data warehouses. His work bridges the technical capabilities of Ocient's platform with the commercial needs of data providers, DSPs, SSPs, and other programmatic advertising stakeholders.

Last updated Oct 17, 2026 by ATDb automated enrichment

Role
Co-Founder and SVP of Data Providers and AdTech
Company
Ocient
Based
Chicago, Illinois, United States

AI-drafted from public sourcesno sources yet

Years in industry
15 years

Bio

Shantan Kethireddy is a co-founder of Ocient, a hyperscale data analytics company built to process extremely large datasets at speed, with particular relevance to AdTech and data provider use cases. In his role as SVP of Data Providers and AdTech, he leads the company's go-to-market strategy and partnerships within the advertising technology ecosystem, helping data-intensive organizations manage and analyze massive volumes of audience and behavioral data. Kethireddy has been instrumental in positioning Ocient as a purpose-built solution for AdTech workloads, where the scale of data — billions of bid requests, impressions, and identity signals — demands infrastructure beyond conventional data warehouses. His work bridges the technical capabilities of Ocient's platform with the commercial needs of data providers, DSPs, SSPs, and other programmatic advertising stakeholders.

Expertise & education

Expertise

Hyperscale Data AnalyticsAdTech InfrastructureProgrammatic AdvertisingData ProvidersLarge-Scale Data WarehousingGo-to-Market StrategyAudience Data

Speaking topics

Hyperscale data analytics for AdTechManaging massive advertising data workloadsData infrastructure for programmatic advertising

Recognition

Notable achievements

  • Co-founded Ocient, a hyperscale data analytics company purpose-built for workloads involving trillions of records
  • Built and leads Ocient's AdTech and data provider vertical, establishing the platform as a solution for programmatic advertising data challenges